Here are some household essentials you should regularly replace. Here’s how Wirecutter repurposed its article about replacing household essentials into a TikTok video (that can be reshared on other platforms as well). What you can do on top of building and leveraging your newsletter is repurposing your content into formats that do better on a given platform.Įxamples of such content formats are threads on Twitter or short videos that are pretty much everywhere. But Wirecutter covers a wide range of topics, including some that fall straight into the YMYL topics: It likely won’t be that important for, let’s say, travel websites. Now the importance of E-A-T for affiliate websites will differ. And showing the world that you’re an authoritative and trustworthy expert source on a certain topic never hurts. It has the most impact on these YMYL (Your Money or Your Life) topics. This is where E-A-T signals come into play. But it’s a completely different story when you shift to serious topics like finance or health. If you’re looking up cat memes, then it doesn’t really matter which pages show up at the top. Google’s objective is to provide the most relevant and accurate results for every search query.
It comes from Google’s Search Quality Rater Guidelines, a 172-page document used by human quality raters to assess the quality of Google’s search results.
Send great E-A-T signals throughout the whole websiteĮ-A-T stands for expertise, authoritativeness, and trustworthiness.
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